Digital Analytics

Tracking that's accurate,
compliant and actionable

We implement the full analytics stack — from GTM and GA4 to server-side tracking and cookie consent — so your data actually reflects what's happening on your site.

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Services

The full analytics stack,
done properly

Every service is implemented with clean architecture, full documentation and GDPR compliance built in from the start.

Google Tag Manager

Full GTM account setup and container configuration. Clean, well-structured tag architecture with proper trigger logic, variables and workspaces — built to be maintained, not just shipped.

Google Analytics 4

GA4 account creation, property configuration and comprehensive event tracking. From basic pageviews to full ecommerce funnels, user properties and custom dimensions — implemented correctly the first time.

Custom DataLayer

A structured, well-documented dataLayer architecture designed around your business logic. Consistent, scalable data that powers every tag, integration and report across your entire stack.

Marketing Pixels

Meta Pixel, Google Ads, LinkedIn Insight Tag, TikTok Pixel, Pinterest and more — implemented via GTM with proper event mapping, enhanced conversions, deduplication and conversion modelling.

Cookie Consent & CMP

GDPR-compliant cookie consent implementation using CookieYes, Cookiebot or Usercentrics — fully integrated with GTM Consent Mode V2 so your tags fire correctly and legally.

Server-Side Tracking

GTM server-side container deployed on Google Cloud Run. Better data quality, improved ad performance, reduced browser-side load and a resilient setup that isn't dependent on client-side JavaScript.

Advanced Implementation

Server-Side GTM &
Google Cloud Run

As browsers and ad blockers erode client-side tracking, server-side is quickly becoming the standard for serious advertisers. We deploy and manage your GTM server-side container on Google Cloud Run — giving you full control over your data pipeline.

  • Bypass ad blockers and ITP restrictions for more complete data
  • Improved conversion tracking accuracy for paid media campaigns
  • First-party data collection and enrichment
  • Reduced page load from fewer client-side scripts
  • Custom server-side tags for GA4, Meta CAPI, Google Ads and more
  • Scalable, cost-effective infrastructure on Google Cloud
GTM Server-Side Google Cloud Run Meta CAPI Enhanced Conversions
// Server-side dataLayer push
window.dataLayer = window.dataLayer || [];
dataLayer.push({
'event': 'purchase',
'ecommerce': {
'transaction_id': 'T12345',
'value': 149.99,
'currency': 'GBP'
}
});
Forwarded server-side to GA4, Meta CAPI and Google Ads simultaneously — with full first-party data enrichment.

Technologies & Platforms We Work With

Google Analytics 4 Google Tag Manager GTM Server-Side Google Cloud Run Meta Pixel & CAPI Google Ads LinkedIn Insight Tag TikTok Pixel Pinterest Tag CookieYes Cookiebot Usercentrics Consent Mode V2 BigQuery Looker Studio
Our Process

How we deliver your analytics

Every implementation follows the same structured approach — ensuring nothing gets missed.

01

Discovery & Scoping

We review your current setup, discuss your reporting needs and agree on a precise implementation scope.

02

Technical Audit

Full audit of existing GTM, GA4 and any tracking — identifying gaps, duplicate tags and compliance issues.

03

Build & Configure

DataLayer integration, GTM container build, GA4 setup, pixel implementation and CMP configuration.

04

QA & Handover

Full QA using Tag Assistant and DebugView, followed by documentation and a walkthrough with your team.

Get Started

Ready to fix your analytics?

Book a free 30-minute discovery call. We'll audit your current setup and walk you through exactly what we'd recommend — no pressure, no obligation.

hello@superflows.co.uk