Case Studies

What the work
actually produced

Measured outcomes from real engagements: conversion programmes, tracking rebuilds and analytics engineering. Filter by what we did or who we did it for.

Service
Sector

Showing 6 of 6 case studies

CRO & Experimentation iGaming Affiliate
+22%
Clickouts from key BOFU pages

A 22% lift in clickouts from pages nobody wanted to touch

High-traffic bottom-of-funnel pages hadn't been redesigned in years, and nobody could say what was working. A structured three-month testing programme replaced the guesswork, with revenue impact proved in the client's own financial reporting.

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Analytics & Tracking Social Casino
>100%
Sign-up visibility in Meta

The conversions were always happening. Nothing was counting them.

Browser-only tracking was quietly dropping conversions before they reached Google, Meta and Snapchat. A server-side rebuild on GTM Server and Google Cloud, plus automated log alerting, restored the signal needed to scale spend with confidence.

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Data Engineering E-commerce
<30 min
Weekly reporting time, down from ~8 hours

From eight hours of spreadsheet work to a single source of truth

Shopify, Google Ads, Meta and the CRM all told a different story. Automated pipelines into BigQuery, modelled with dbt, gave marketing one trustworthy number instead of four disagreeing ones.

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Analytics & Tracking Travel & Hospitality
Zero
Duplicate conversions across ad platforms

Connecting ad spend to bookings that actually happened

A rebuilt data layer and cross-domain tracking closed the gap between the marketing site, the booking engine and payment, restoring reliable attribution from first click to completed booking.

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CRO & Experimentation SaaS / B2B
+27%
Increase in demo conversion rate

Turning high traffic into a working acquisition engine

Behavioural data and session research replaced opinion with an evidence-led experimentation roadmap, lifting demo conversion 27% and qualified leads 19%.

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Analytics & Tracking Casino & Sportsbook
CPA→LTV
Full-funnel player value visibility

Registrations were up. Player value was the question nobody could answer

Unifying acquisition, deposit and revenue data revealed which channels produced high-volume, low-value players, and let spend shift deliberately towards higher-LTV cohorts.

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